Equipment DNA™
Every listing on Equip Place gets a unique DNA profile — a consistent, side-by-side score of the things buyers actually care about. Instead of reading through dozens of specs, you understand in seconds what a machine is built for and whether it fits your work.
Read the profile, not the paperwork
Watch the short video below — see exactly what Equipment DNA™ scores
What is Equipment DNA™ — and how do I read it?
Two machines can look identical on a spec sheet and be completely different on the job. Equipment DNA™ gives every listing one consistent profile — eight traits scored 0–100 against the class average, a beginner-to-contractor skill scale, and the jobs the machine is actually built for.
How to read it (in the video): 1. Open any listing and scroll to the DNA panel. 2. Scan the eight trait bars — 50 is class average, and on maintenance cost a higher score means cheaper to run. 3. Check the skill scale and tagged applications to see if it's right-sized for your crew and your work.
- One yardstick
Every machine scored the same way, so listings compare apples to apples.
- Plain-English read
A short summary of what the machine is good at and who it suits.
- Right-sized iron
Beginner-friendly through contractor-grade on a single honest scale.
- Always current
Scores are cached per machine and re-run when a dealer updates the specs.
Run DNA on any machine
Type a make, model, year range and hour range — even if the machine isn't listed on Equip Place — and get the same eight-trait profile in seconds.
What gets scored
Every trait is scored 0–100, where 50 is the class average.
Real work output per hour for its size class.
Durability of this model, adjusted for age, hours and condition.
How easy it is to haul legally — weight, width, trailer needs.
Fuel burn per unit of work, not just tank size.
Dealer network and aftermarket support across North America.
How well this brand and model hold value.
Cab, controls, visibility and noise.
Higher score means cheaper to keep running.
Beginner-friendly → Contractor-grade
Every profile places the machine on one scale: an easy first machine for a small crew, or a production machine built for daily contractor work. No guessing whether you're buying too much iron — or not enough.
Best applications
Landscaping, paving, utilities, farming, demolition, excavation, roadwork, snow removal, forestry, material handling and more — tagged on every listing so you can match the machine to the job you actually bid.
See it on a real machine
Pick a listing to view its live DNA profile.
How it's built
Equipment DNA™ reads the make, model, year, hours, condition and technical specs of a listing and scores it against how that machine is known to perform in the field. Scores are cached per machine, so the same iron always reads the same way — and re-runs automatically when a dealer updates the specs. DNA scores are AI estimates to help you shortlist faster; they are not an inspection or an appraisal.